With less than 9 months until Election Day, Nevada Democrat gubernatorial candidate Steve Sisolak already appears to be writing off rural Nevada voters. At an event this weekend, the career Clark county politician said that he plans on reaching out to rural Nevadans only through paid advertising, sending a firm message that he will not spend time campaigning outside of the state’s urban areas.
For months, Sisolak has faced questions about his commitment to Nevada’s northern and rural areas, with University of Nevada, Reno political scientist Eric Herzik saying many worry that he would be “a complete advocate for the south at the expense of the north.”
While Republican candidates have made clear efforts to reach out to voters across all regions of the state, putting forward concrete proposals to advance economic development in rural Nevada, Sisolak is making it clear that improving the lives of Nevada families outside of Las Vegas is not a priority for him.
The primary opponents have different approaches to getting their names and platforms out in rural areas. Sisolak said his message will come through primarily via paid advertising.
‘The vast majority of people that are going to vote in this election are people who are concerned about making their car payment, buying groceries and getting their kids to school,’ Sisolak said. ‘Those are the issues they face on a daily basis. We have to communicate with all of those people, not just the activists. You have to do that through paid media.’